Which of the following is NOT a form of non-price competition?

Non-price competition refers to strategies that businesses use to attract customers without changing the price of their products or services. This can include a variety of factors such as quality of service, promotional activities, and advertising.

Choosing price discounts during seasonal sales as a form of non-price competition is not accurate because it directly involves altering the price to attract consumers. This form of competition is focused on changing prices to gain market share or encourage purchasing behavior, which contradicts the essence of non-price competition.

In contrast, improvements in the quality of service aim to enhance the customer experience and differentiate a business from its competitors without modifying prices. Special offers and promotions can also be considered non-price because they may include bundles or added value that do not involve direct price reductions. Competitive advertising focuses on promoting a brand's unique features and advantages rather than altering the prices of products, making it a valid example of non-price competition as well.